Lemonade Stand

As a child you begged your mom to let you have a lemonade stand. Now, as an adult you can create your own lemonade stand too. I found this great site called Lemonade and I have been creating my own stands promoting the products I stand behind and recommend. All you have to do is create an account, then set up your lemonade stands, find products you like, add them to your stand, and promote your lemonade stand. Whenever someone clicks on your stand, one of the products, and purchases an item you get money in your account. How cool is that? Talk about word of mouth marketing! You can link directly to my lemonade stands if you want --

What is an artist representative?

For two years I held the position as a marketing director for a commercial photography studio located in Racine. Late in 2006, I attended a seminar on promoting photography, which was given by two very influential artist representatives/consultants -- Suzanne Sease and Amanda Sosa Stone. I have always been intrigued by the consulting industry and had already been representing the one studio I worked in. In 2007, I was joking around with a Milwaukee photographer about becoming his rep, and began to realize there could be potential to do so. After all, I was already representing the one studio I worked for, and so there could not be that much difference being an independent.

I have officially set out on my own as an artist representative as of this month and I get questions all the time asking what an artist representative is. Basically, I am an agent for creative individuals, but I am currently representing strictly commercial photographers. My main responsibilities is to sell and promote my photographers and consult with them on trends in the industry when it comes to how it might affect their business. A major part of my job is also to bid and invoice projects as they come through.

One thing to keep in mind is that artists are busy. They are creative-thinking individuals and they don't want to spend a lot of time promoting themselves or coming up with their sales and marketing strategies. When time allows, artists should be creating new work, and not putting energy into sales. I take care of the sales, marketing and some of the project management aspect. The artist completes the projects and can focus on building their portfolio.