Word of Mouth Marketing

I attended a Business Marketing Association speaker luncheon at the Italian Community Center in January. The speaker was Andy Sernovitz, author of Word of Mouth Marketing. Let me just say that this guy is extremely funny and interesting to listen to. If you have paid attention to my interests -- I LOVE MARKETING! I am a true believer in viral marketing and Andy lays it out in a humorous and sensible manner. If you want to learn more about Andy or his marketing theories you can check out his web site at www.wordofmouthbook.com. Or, check out his blog at www.damniwish.com. Make sure you sign up for his e-mail list so you don't miss out on any of his tours or marketing ideas.

Current Read

I love reading about networking, marketing, advertising, and business for today's viral marketplace. My latest read is Never Eat Alone by Keith Ferrazzi. I highly recommend this book to anyone wanting to learn more about networking their way to success. Ferrazzi writes in a simple format which is easy and quick to read. The book gives you a concrete foundation to build upon in your search for clients or the perfect job.