BzzAgent

I have been a BzzAgent for almost two years. BzzAgent was founded by Dave Balter and became an official idea of Dave's in 2001. Basically, agents will sign up to become word-of-mouth marketers for companies looking to promote their products through the program. I have been involved in campaigns for Folgers Simply Smooth, Aquapod, al fresco, Listerine Whitening Strips, Sonicare UV Sanitizer, Pledge Multisurface Wipes, and TheTrackShack.com. Agents receive a packet of information on each product campaign, coupons, a sample(s) of the product, and miscellaneous booklets when necessary. All you have to do is talk about the product, share coupons and samples, and report the buzz you created back to BzzAgent. You earn points and can purchase items or donate to charities listed on the BzzAgent site. I love trying new things and receiving the free products in the mail. Plus, I learn about new products and how companies are marketing their new, or improved, product lines in the retail environment. I recently found out several of my business contacts are also agents which makes it kind of fun to know you are part of this really cool marketing group.

Current Read

I love reading about networking, marketing, advertising, and business for today's viral marketplace. My latest read is Never Eat Alone by Keith Ferrazzi. I highly recommend this book to anyone wanting to learn more about networking their way to success. Ferrazzi writes in a simple format which is easy and quick to read. The book gives you a concrete foundation to build upon in your search for clients or the perfect job.