Word of Mouth Marketing

I attended a Business Marketing Association speaker luncheon at the Italian Community Center in January. The speaker was Andy Sernovitz, author of Word of Mouth Marketing. Let me just say that this guy is extremely funny and interesting to listen to. If you have paid attention to my interests -- I LOVE MARKETING! I am a true believer in viral marketing and Andy lays it out in a humorous and sensible manner. If you want to learn more about Andy or his marketing theories you can check out his web site at www.wordofmouthbook.com. Or, check out his blog at www.damniwish.com. Make sure you sign up for his e-mail list so you don't miss out on any of his tours or marketing ideas.